“VOV” – The Apotheosis of Joy, Bottled and Immortalised in Art

There are some images so splendidly audacious, so irrepressibly exuberant, that they demand your attention not with a whisper, but with a theatrical flourish. This, dear connoisseur, is one of them.

Painted in 1922 by the legendary Leonetto Cappiello, the poster for VOV—an egg-based liqueur of impeccable Italian lineage—leaps from the golden backdrop like an operatic overture in full voice. At its heart, a figure both mythical and mirthful: a masked reveler in a great plush cloak, arms aloft, twin bottles in hand, as though caught mid-aria during a celebration of unrepentant indulgence.

He stands atop a bed of luscious fruits and alabaster eggs—symbols of the liqueur’s rich, velvety essence and the lands from which it springs. Every curve of the cloak, every twinkle in the character’s eyes, is a testament to a time when advertising was art and art was electric.

But this is no ordinary poster. This is a reproduction of rare distinction.

It is printed on premium heavyweight 200gsm paper—thick enough to command the eye, supple enough to frame with elegance. The semi-gloss silk finish catches light with the grace of a theatre curtain drawn at dusk. Resistant to humidity and scratches, it will endure life’s little dramas with aplomb. Printed in England, a land renowned for its enduring craftsmanship, this piece is created for those who refuse the ephemeral in favour of the timeless.

This is for you—
The aesthete who knows their Cassandre from their Carlu.
The host who serves cocktails with a wink and a flourish.
The collector who craves more than decoration—who craves conversation.
The creator, the romantic, the dreamer with a wall still begging to be awakened.

A statement? Certainly. A conversation starter? Unfailingly.
But more than anything, this is a celebration of joy—bottled once in Padua, and now, quite rightly, hung on your wall.

Take it home. Frame it. Toast to it.
Click “Add to Cart” and let the revel begin.