Vintage French Brewery Advertising Poster Artist: G. Ripart RE432263

Bières de Neufchâteau

Vintage French Brewery Advertising Poster
Artist: G. Ripart | Early 20th Century

Imagine, if you will, a scene straight from the pages of a medieval chanson, rendered with the wit of a Belle Époque boulevardier.

A chevalier, splendid in scarlet and emerald livery, rides forth from the castellated walls of Neufchâteau. His steed, regal and composed, seems well-versed in the etiquette of polite society. And awaiting them—why, a smiling maiden bearing a goblet of beer so tall, so frothy, so unapologetically triumphant, one might assume it had been brewed by monks under royal charter.

The setting? A tapestry of storybook turrets and rolling French countryside. The mood? Joyful, ceremonial, and drolly self-aware.

Visual Details Worth Toasting

• The courtly gesture of the horseman reaching for the tankard is theatrical yet sincere—a gallant salute to hospitality

• The beer itself glows with a sort of liquid charisma: foamy, golden, and artfully exaggerated (as all good things in life should be)

• G. Ripart’s hand is playful but precise: note the clean lines, warm palette, and that irresistible cheeky tilt of the maiden’s smile

Who Is This For?

Let’s not be shy: this piece is perfect for the discerning imbiber with a flair for the dramatic.
It belongs in the home, office, or establishment of anyone who:

• Collects Art Nouveau or vintage French affiches

• Loves beer, especially when it's served with a wink and a flourish

• Designs interiors with a dash of old-world whimsy and continental wit

• Seeks a singular gift for the bon vivant, the historiophile, or that one friend who insists their next pub will be in a castle

Reproduction Details

• Premium heavyweight paper (200 gsm) with a semi-gloss silk finish that honours the original lithographic charm

• Humidity and scratch-resistant, ideal for kitchens, pubs, wine cellars—or anywhere noble thirsts are quenched

• Proudly printed in the United Kingdom, blending continental artistry with British craftsmanship

“A knight, a maiden, and a beer—what more could one require for a properly civilised afternoon?”
— David Harrison