HALDY Watches Vintage Poster “Elles règlent le Soleil!” – They Regulate the Sun!

HALDY Watches Vintage Poster

“Elles règlent le Soleil!” – They Regulate the Sun!
Originally designed by Hugo d’Alesi, lovingly reproduced for the discerning collector.

Ah, Time. That most beguiling of illusions—constantly slipping through our fingers like fine Venetian sand, and yet, how we strive to seize it, measure it, master it.

Enter this exquisite reproduction of the 19th-century Haldy Horlogerie advertisement, a masterstroke in visual storytelling that does far more than advertise a watch. It elevates horology to myth. A winged Father Time, robust and commanding, points toward a swirling constellation of pocket watches as if commanding the sun itself to heed their ticking authority.

The sky is ablaze with an otherworldly sunset—celestial oranges and antique rose—blending with the metallic gleam of countless timepieces, each suspended in the heavens like relics from Olympus. You don’t merely see the passage of time in this piece. You feel it.

And then there’s the copy—a bold cry: “Elles règlent le Soleil!”
They don’t follow the sun, dear friend—they correct it.

Why This Poster Belongs in Your Collection

This is not for the casual observer. This is for the collector who understands that timekeeping is civilization—that watches were once the instruments of explorers, astronomers, generals, and kings. It is for those who appreciate bold composition, theatrical lighting, and the unapologetic confidence of 19th-century French advertising.

Whether you're a horologist, a Francophile, or a connoisseur of the antique avant-garde, this piece announces something rare: that beauty can be precise and precision can be beautiful.

High Quality Reproduction, Made in England

Printed with impeccable care on premium 200 gsm heavyweight semi-gloss paper with a silk finish, this poster is no mere decoration. It’s a statement. The inks are rich and faithful to the original lithographic palette; the surface resists both humidity and scratches. It will not fade, curl, or dull. Like the watches it praises, it is built to endure.

Crafted in England by artisans who understand not only how to print, but why—this is one of those rare pieces that elevates a wall into a gallery.

Ideal Placement

• A gentleman’s study
• A collector’s cabinet of curiosities
• The foyer of a vintage watch boutique
• Or anywhere you wish to conjure the majesty of time itself

Time waits for no one. But you, dear reader, may now command it.
Add this poster to your collection today—before it becomes merely a memory.