Agua de Vilajuïga – The Monarch of Mineral Waters

Behold, a poster that does not so much suggest health and vitality as declare it with baroque pomp and aristocratic swagger. In this striking work of visual theatre, a caped and feathered noble—no doubt the undisputed emperor of his intestinal empire—strides forth under a banner of proclamation: “Estómago. Riñones. Hígado.” Stomach. Kidneys. Liver. A triumvirate of internal diplomacy restored, balanced, and beaming thanks to the legendary Agua de Vilajuïga.

This is no meek advertisement. It is a royal decree. A vivid call to arms against indigestion, fatigue, and melancholy—a declaration that the cure may be elegant, the cure may be bottled, and the cure may be fizzy.

Printed originally to trumpet the curative properties of Spain’s most illustrious lithia-laced water, this poster—a masterpiece of early 20th-century design—now returns in a museum-quality reproduction, dazzlingly reborn on premium heavyweight 200gsm semi-gloss paper. The finish is silk-smooth to the touch, resistant to both humidity and scratches, and crafted with pride in England. Yes, England, where even our paper has a stiff upper lip.

This piece is perfect for:

• Collectors of historic advertising who revel in bold colour, elegant satire, and Mediterranean eccentricity.

• Lovers of vintage typography who appreciate type that speaks as loudly as the visuals.

• Wellness aficionados with a sense of humour, who’d rather hang a herald than a health chart.

• Interior designers seeking that one glorious piece to command attention in a kitchen, bar, or powder room.

You see, Agua de Vilajuïga was not merely a drink. It was a promise. A noble solution in a bottle—deliciosa para la mesa and la más rica en litina—rich in lithia, rich in legend.

The emperor in the poster is not a joke; he is an emblem. Of power reclaimed. Of guts restored. Of kingship over one's own constitution.

Don’t let your walls languish in modern blandness. Let them declare something. Let them reign.

Bring home this jubilant relic of European charm and panache today. And remember: health, when dressed in ermine and gold, is irresistible.